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Handmade in the USA

Welcome to Rocky Point North Carolina's custom fishing shop. We have a great selection of handmade products for all your custom fishing needs. We specialize in custom lures for Cobia, Redfish, Tarpon, Pompano, and Spanish. If you don't see what you're looking for in our store please feel free to send us a message . Thank you for checking out our company.

Gene Tying Lures


Our History

First Flight Lures was founded in 2018 by Owner Gene Holland a longtime firefighter and fisherman from Wilmington NC. Now living in Rocky Point NC and after years of tying his own jigs for himself he decided to make it his business so others can enjoy these custom hand tied jigs. When not working everyone associated with First Flight Lures enjoys time product testing (Fishing) with family and friends up and down the coast of North Carolina from the Outer Banks to Bald Head and everywhere in between. We also enjoy taking time to teach others about the sport we enjoy so much so that they too can enjoy what God has given us. We enjoy fishing for all types of fish from inshore to offshore, on the sand or in a boat, freshwater or saltwater anywhere we can get a chance to bend a rod.
We are a small business trying to bring custom hand tied high quality jigs for multiple types of fish and fishing situations to North Carolina. Every Jig is hand tied right here in Rocky Point North Carolina out of the highest quality time tested products. Every jig is hand tied when ordered and then shipped, delivered, or ready for pickup to the customer. This can sometimes cause some delay in receiving the order based on the number of orders to be filled as they are filled based on date and time received.
First Flight Lures hopes that you enjoy the custom products we provide as much as we enjoy bringing them to you our customers. Please remember that times to ship or have products ready can vary from a couple days up to two weeks based on workload of orders. We Thank you for checking out our company and we Thank you for your business.


I want to give a special thank you to Chris from Wild Child Graffix for the awesome logo! Thank you!!!

Another big thank you goes out to Jennifer from Jennifer Leigh Photography for the product photos and help designing this site. 


Rocky Point, NC, USA


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